Creating an idea for a new business is never just about ourselves. The difference between an idea and a sustainable business lies in creating with the opportunity to serve others, what already exists, and what we value to sow for the future.

Before we announce that we are sustainable, being sustainable actually means understanding why we are, even before proclaiming it. The sustainability that we have all come to value today is not a trend. It is a growing respect for the role that planet Earth plays in our lives. It is not worthwhile to dwell too long on this topic—as there is a vast amount of information detailing it—but rather to reflect on how we can create businesses in a way that considers not only this role but also the impact and responsibility of our choices within the society we are part of.

A sustainable company is not only one that regards the environment as a fundamental part of human existence, but also one that:

• Selects suppliers and resources thoughtfully: In a manner that promotes good employability practices, a positive work environment, and, subsequently, further mindful choices.

• Chooses local materials and resources: With low carbon emissions and in line with what is available for such practices.

• Promotes the sustainability of human relationships: Through good communication practices, respect for the specific human needs and the nature of the business, reciprocity, integration, and experimentation with new work models.

• Explores creativity in new ways: In accordance with what is accepted by all.

• "...is an approach to producing clothing which takes into consideration all aspects of the supply chain and in doing so, aims to respect people, the environment, and animals..." (Read more about Slow Fashion on this Forbes article).

We believe that the creations with which we identify ourselves do not occur within the confines of a one-year trend but are planned over longer timeframes. This way, our creations remain available for extended periods in our store.

This is the value we want to add to a fashion brand: the integration and recognition that, what we do, moves and impacts the world—so shouldn’t that impact be in the right direction? We believe it should.

MLY origin